Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management - - Books - Taylor & Francis Ltd - 9781032748917 - December 10, 2024
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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management

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The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

312 pages, 4 Tables, black and white; 22 Line drawings, black and white; 5 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 10, 2024
ISBN13 9781032748917
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  
Editor Choudhury, Debdutta (Woxsen University, India)
Editor K, Hemachandran (Woxsen University, Hyderabad, India)
Editor Rodriguez, Raul Villamarin (Woxsen Univ.)
Editor T, Revathi (Woxsen University, India)
Editor Wise, Jorge A. (CETYS Universidad, Mexico)

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