AI in Marketing: Applications, Insights, and Analysis - Hannah D. Walters-Rachel M. Hammond - Books - Taylor & Francis Ltd - 9781032743332 - June 24, 2025
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Hannah D. Walters-Rachel M. Hammond
AI in Marketing: Applications, Insights, and Analysis

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AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2025
ISBN13 9781032743332
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 246 × 174 × 23 mm   ·   626 g
Language English  
Editor Hammond, Rachel M.
Editor Walters, Hannah D.

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