Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation - Clara Millard Dereudre - Books - Taylor & Francis Ltd - 9781032728032 - August 7, 2024
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Clara Millard Dereudre
Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

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A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

152 pages, 28 Line drawings, black and white; 28 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2024
ISBN13 9781032728032
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 229 × 150 × 10 mm   ·   212 g
Language English  

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