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Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise Brzozowska, Anna (Czestochowa University Of Technology, Poland)
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Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise
Brzozowska, Anna (Czestochowa University Of Technology, Poland)
In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.
230 pages, 9 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black and
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2024 |
| ISBN13 | 9781032713908 |
| Publishers | Taylor & Francis Ltd |
| Pages | 164 |
| Dimensions | 234 × 156 × 15 mm · 272 g |
| Language | English |
