International Marketing in Practice: A Case Study Collection - International Cases in Business and Management - Veronique Boulocher-Passet - Books - Taylor & Francis Ltd - 9781032712918 - June 26, 2025
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Veronique Boulocher-Passet
International Marketing in Practice: A Case Study Collection - International Cases in Business and Management

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International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2025
ISBN13 9781032712918
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 247 × 174 × 11 mm   ·   270 g
Language English  
Editor Boulocher-Passet, Veronique

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