The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series - Katz, Helen (Publicis Media) - Books - Taylor & Francis Ltd - 9781032698328 - April 6, 2025
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Katz, Helen (Publicis Media)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series 9th edition

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Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 6, 2025
ISBN13 9781032698328
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 161 × 235 × 21 mm   ·   488 g
Language English  

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