Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032694214 - May 21, 2026
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Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing

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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 2026
ISBN13 9781032694214
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 234 × 155 × 18 mm   ·   438 g
Editor Gupta, Gaurav
Editor Gupta, Sahil
Editor Nagina, Razia
Editor Paruthi, Mandakini

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