International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy - - Books - Taylor & Francis Ltd - 9781032636955 - December 25, 2025
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy

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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 25, 2025
ISBN13 9781032636955
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 230 × 150 × 18 mm   ·   404 g
Language English  
Editor Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Editor Guzek, Monika

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