Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series - - Books - Taylor & Francis Ltd - 9781032603919 - May 6, 2025
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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2025
ISBN13 9781032603919
Publishers Taylor & Francis Ltd
Pages 317
Dimensions 150 × 220 × 10 mm   ·   500 g
Language English  
Editor Leng, Ho Keat (Nanyang Technological University, Singapore)
Editor Zhang, James J. (University of Georgia, USA)

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