Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World - Mishra, Anubhav (Jaipuria Institute of Management Lucknow, India) - Books - Taylor & Francis Ltd - 9781032603100 - November 17, 2023
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Mishra, Anubhav (Jaipuria Institute of Management Lucknow, India)
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

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This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

350 pages, 46 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2023
ISBN13 9781032603100
Publishers Taylor & Francis Ltd
Pages 366
Dimensions 235 × 155 × 25 mm   ·   586 g
Language English  

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