The Psychology of Advertising - Fennis, Bob M (Professor, University of Groningen, Netherlands) - Books - Taylor & Francis Ltd - 9781032596136 - May 14, 2025
In case cover and title do not match, the title is correct

Fennis, Bob M (Professor, University of Groningen, Netherlands)
The Psychology of Advertising 4th edition

Price
HK$ 646
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 2 - 14
Get notified about new Fennis, Bob M (Professor, University of Groningen, Netherlands) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2025
ISBN13 9781032596136
Publishers Taylor & Francis Ltd
Pages 484
Dimensions 175 × 244 × 28 mm   ·   880 g
Language English  

More from the same publisher

See all of Fennis, Bob M (Professor, University of Groningen, Netherlands) ( e.g. Hardcover Book and Paperback Book )