Persuasive Message Design - Harrington, Nancy Grant (University of Kentucky, USA) - Books - Taylor & Francis Ltd - 9781032588278 - March 30, 2026
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Harrington, Nancy Grant (University of Kentucky, USA)
Persuasive Message Design

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This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2026
ISBN13 9781032588278
Publishers Taylor & Francis Ltd
Pages 310
Dimensions 254 × 178 × 20 mm   ·   600 g
Language English  

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