Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Mastering Fashion Management - Mitterfellner, Olga (University of Westminster) - Books - Taylor & Francis Ltd - 9781032582344 - December 11, 2024
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Mitterfellner, Olga (University of Westminster)
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 2nd edition

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Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

316 pages, 11 Tables, black and white; 23 Line drawings, color; 18 Line drawings, black and white; 4

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 2024
ISBN13 9781032582344
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 150 × 220 × 20 mm   ·   720 g
Language English  

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