Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032578477 - May 21, 2026
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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing

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The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 2026
ISBN13 9781032578477
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 150 × 220 × 10 mm   ·   260 g
Editor Oniku, Ayodele C. (University of Lagos, Nigeria)

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