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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin
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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices
Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2024 |
| ISBN13 | 9781032574868 |
| Publishers | Taylor & Francis Ltd |
| Pages | 254 |
| Dimensions | 157 × 232 × 19 mm · 450 g |
| Language | English |
| Editor | Chakrabarti, Satyajit (Institute of Engineering and Management, India) |
| Editor | Kotler, Philip (Kellogg School of Management, USA) |
| Editor | Mazumder, Rabin (Institute of Engineering and Management, India) |
| Editor | Roy, Subhadip (Indian Institute of Management, Ahmedabad, India) |
| Editor | Saha, Dipak (Institute of Engineering and Management, India) |
