Digital Consumer Behavior - Jagdish N. Sheth - Books - Taylor & Francis Ltd - 9781032573687 - February 24, 2026
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Jagdish N. Sheth
Digital Consumer Behavior

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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 24, 2026
ISBN13 9781032573687
Publishers Taylor & Francis Ltd
Pages 246
Dimensions 245 × 174 × 17 mm   ·   460 g
Language English  

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