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Public Relations Planning: A Practical Guide for Strategic Communication Vieira, Jr., Edward T. 2nd edition
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Public Relations Planning: A Practical Guide for Strategic Communication
Vieira, Jr., Edward T.
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
642 pages, 35 Tables, black and white; 102 Line drawings, black and white; 38 Halftones, black and w
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 10, 2024 |
| ISBN13 | 9781032565804 |
| Publishers | Taylor & Francis Ltd |
| Pages | 642 |
| Dimensions | 152 × 228 × 39 mm · 994 g |
| Language | English |
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