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Influencer Marketing: Building Brand Communities and Engagement 2nd edition
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Influencer Marketing: Building Brand Communities and Engagement
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 27, 2025 |
| ISBN13 | 9781032562247 |
| Publishers | Taylor & Francis Ltd |
| Pages | 332 |
| Dimensions | 252 × 178 × 27 mm · 770 g |
| Language | English |
| Editor | Costello, Joyce (Bournemouth University, UK) |
| Editor | Yesiloglu, Sevil (Bournemouth University, UK) |
