Influencer Marketing: Building Brand Communities and Engagement - Joyce Costello-Sevil Yesiloglu - Books - Taylor & Francis Ltd - 9781032562223 - May 27, 2025
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Joyce Costello-Sevil Yesiloglu
Influencer Marketing: Building Brand Communities and Engagement 2nd edition

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Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2025
ISBN13 9781032562223
Publishers Taylor & Francis Ltd
Pages 332
Dimensions 246 × 174 × 24 mm   ·   580 g
Language English  
Editor Costello, Joyce (Bournemouth University, UK)
Editor Yesiloglu, Sevil (Bournemouth University, UK)

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