Qualitative Research in Marketing and Management: Doing Interpretive Research Projects - Hackley, Chris (Royal Holloway, University of London, UK) - Books - Taylor & Francis Ltd - 9781032557809 - December 17, 2024
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Hackley, Chris (Royal Holloway, University of London, UK)
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects 3rd edition

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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

366 pages, 2 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 17, 2024
ISBN13 9781032557809
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 235 × 153 × 22 mm   ·   472 g
Language English  

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