Digital Marketing in Sports: Global Perspectives - World Association for Sport Management Series - Brandon Mastromartino-James J. Zhang - Books - Taylor & Francis Ltd - 9781032553719 - November 10, 2023
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Brandon Mastromartino-James J. Zhang
Digital Marketing in Sports: Global Perspectives - World Association for Sport Management Series

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This book examines how the sport industry is adapting to the needs of the digital-first global economy.

368 pages, 37 Tables, black and white; 19 Line drawings, black and white; 8 Halftones, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2023
ISBN13 9781032553719
Publishers Taylor & Francis Ltd
Pages 322
Dimensions 150 × 220 × 20 mm   ·   790 g
Language English  
Editor Mastromartino, Brandon (San Diego State University, USA)
Editor Zhang, James J. (University of Georgia, USA)

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