Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032537900 - January 30, 2025
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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing

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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2025
ISBN13 9781032537900
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 150 × 220 × 10 mm   ·   520 g
Language English  
Editor Grudecka, Anna (SGH Warsaw School of Economics, Poland.)
Editor Witek-Hajduk, Marzanna K. (SGH Warsaw School of Economics, Poland)

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