Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing - Anna Grudecka-Marzanna K. Witek-Hajduk - Books - Taylor & Francis Ltd - 9781032537870 - October 24, 2023
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Anna Grudecka-Marzanna K. Witek-Hajduk
Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing

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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

312 pages, 10 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 24, 2023
ISBN13 9781032537870
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 244 × 164 × 22 mm   ·   554 g
Language English  
Editor Grudecka, Anna (SGH Warsaw School of Economics, Poland.)
Editor Witek-Hajduk, Marzanna K. (SGH Warsaw School of Economics, Poland)

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