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Firm Internationalization: Intangible Resources and Development - Routledge Frontiers in the Development of International Business, Management and Marketing Christian Marcon-Sophie Nivoix
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Firm Internationalization: Intangible Resources and Development - Routledge Frontiers in the Development of International Business, Management and Marketing
Christian Marcon-Sophie Nivoix
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2024 |
| ISBN13 | 9781032536958 |
| Publishers | Taylor & Francis Ltd |
| Pages | 254 |
| Dimensions | 234 × 152 × 17 mm · 416 g |
| Language | English |
| Editor | Marcon, Christian |
| Editor | Nivoix, Sophie |
