Rural Marketing: Growing the Non-urban Consumer - Velayudhan, Sanal Kumar (IIM Nagpur, India) - Books - Taylor & Francis Ltd - 9781032518756 - February 14, 2024
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Velayudhan, Sanal Kumar (IIM Nagpur, India)
Rural Marketing: Growing the Non-urban Consumer

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Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

216 pages, 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 14, 2024
ISBN13 9781032518756
Publishers Taylor & Francis Ltd
Pages 236
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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