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Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing
Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2024 |
| ISBN13 | 9781032512365 |
| Publishers | Taylor & Francis Ltd |
| Pages | 188 |
| Dimensions | 150 × 220 × 10 mm · 370 g |
| Language | English |
| Editor | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |