Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience - Ziliani, Cristina (University of Parma, Italy) - Books - Taylor & Francis Ltd - 9781032510354 - January 6, 2025
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Ziliani, Cristina (University of Parma, Italy)
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience 2nd edition

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In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

338 pages, 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 6, 2025
ISBN13 9781032510354
Publishers Taylor & Francis Ltd
Pages 322
Dimensions 235 × 155 × 21 mm   ·   496 g
Language English  

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