Financial Services Marketing: A Guide to Principles and Practice - Ennew, Christine (Nottingham Business School, UK) - Books - Taylor & Francis Ltd - 9781032504636 - October 2, 2024
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Ennew, Christine (Nottingham Business School, UK)
Financial Services Marketing: A Guide to Principles and Practice 4th edition

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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

626 pages, 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrati

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 2, 2024
ISBN13 9781032504636
Publishers Taylor & Francis Ltd
Pages 662
Dimensions 150 × 220 × 20 mm   ·   1.38 kg
Language English  

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