The Media Economy - Media Management and Economics Series - Albarran, Alan B. (University of North Texas, USA) - Books - Taylor & Francis Ltd - 9781032491332 - November 30, 2023
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Albarran, Alan B. (University of North Texas, USA)
The Media Economy - Media Management and Economics Series 3rd edition

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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

232 pages, 20 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2023
ISBN13 9781032491332
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 228 × 152 × 14 mm   ·   330 g
Language English  

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