Strategic Marketing Planning: A Step-by-Step Approach - Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands) - Books - Taylor & Francis Ltd - 9781032463834 - November 1, 2023
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Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
Strategic Marketing Planning: A Step-by-Step Approach 2nd edition

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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

496 pages, 41 Tables, black and white; 101 Line drawings, black and white; 80 Halftones, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2023
ISBN13 9781032463834
Publishers Taylor & Francis Ltd
Pages 458
Dimensions 174 × 243 × 27 mm   ·   830 g

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