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The Handbook of Personalized Persuasion: Theory and Application - Routledge International Handbooks
The Handbook of Personalized Persuasion: Theory and Application - Routledge International Handbooks
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 19, 2026 |
| ISBN13 | 9781032431444 |
| Publishers | Taylor & Francis Ltd |
| Pages | 450 |
| Dimensions | 150 × 220 × 10 mm · 870 g |
| Editor | Luttrell, Andrew |
| Editor | Petty, Richard E. |
| Editor | Teeny, Jacob D. |