Strategic Brand Licensing: Building Brand Value through Enduring Partnerships - Maria Cristina Longo - Books - Taylor & Francis Ltd - 9781032428482 - April 30, 2024
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Maria Cristina Longo
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.

176 pages, 17 Tables, color; 25 Line drawings, color; 13 Halftones, color; 38 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2024
ISBN13 9781032428482
Publishers Taylor & Francis Ltd
Pages 154
Dimensions 246 × 174 × 13 mm   ·   318 g
Language English  

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