Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies - Brookey, Robert Alan (Ball State University, USA) - Books - Taylor & Francis Ltd - 9781032422350 - April 7, 2023
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Brookey, Robert Alan (Ball State University, USA)
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

176 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 7, 2023
ISBN13 9781032422350
Publishers Taylor & Francis Ltd
Pages 140
Dimensions 242 × 162 × 15 mm   ·   338 g
Language English  

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