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Gastronomic Tourism Experiences and Experiential Marketing
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Gastronomic Tourism Experiences and Experiential Marketing
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
146 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 26, 2024 |
| ISBN13 | 9781032412849 |
| Publishers | Taylor & Francis Ltd |
| Pages | 146 |
| Dimensions | 150 × 220 × 10 mm · 290 g |
| Language | English |
| Editor | Dixit, Saurabh Kumar (North Eastern Hill University, India) |
| Editor | Prayag, Girish |
