Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032412214 - March 5, 2024
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing

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This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

248 pages, 18 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 5, 2024
ISBN13 9781032412214
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 150 × 220 × 20 mm   ·   680 g
Language English  
Editor Abdul Rahman, Nor Aida (Universiti Kuala Lumpur, Malaysia)
Editor Foroudi, Pantea (Middlesex University London, UK)
Editor Gupta, Suraksha (Newcastle University, UK)
Editor Melewar, T.C. (Middlesex University London, UK)

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