Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy - Isabella De Stefano-Valeria Guerrisi-Michela Addis - Books - Taylor & Francis Ltd - 9781032403700 - August 26, 2024
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Isabella De Stefano-Valeria Guerrisi-Michela Addis
Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy

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This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

96 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2024
ISBN13 9781032403700
Publishers Taylor & Francis Ltd
Pages 96
Dimensions 216 × 138 × 9 mm   ·   160 g
Language English  
Editor Addis, Michela (University of Rome, Italy)
Editor De Stefano, Isabella
Editor Guerrisi, Valeria

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