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Sustainable Marketing of Transformative Heritage Tourism
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Sustainable Marketing of Transformative Heritage Tourism
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
288 pages, 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and whit
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 29, 2024 |
| ISBN13 | 9781032386676 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 150 × 220 × 20 mm · 500 g |
| Language | English |
| Editor | Chhabra, Deepak (Arizona State University, USA) |
