Marketing and Managing Tourism Destinations - Morrison, Alastair M. (Purdue University, USA) - Books - Taylor & Francis Ltd - 9781032380698 - July 31, 2023
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Morrison, Alastair M. (Purdue University, USA)
Marketing and Managing Tourism Destinations 3rd edition

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This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

720 pages, 34 Line drawings, color; 296 Halftones, color; 330 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 31, 2023
ISBN13 9781032380698
Publishers Taylor & Francis Ltd
Pages 1022
Dimensions 246 × 176 × 62 mm   ·   2.21 kg

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