Managing Cultural Joint Ventures: An Identity-Image View - Routledge Research in the Creative and Cultural Industries - Johansson, Tanja (University of the Arts Helsinki, Finland) - Books - Taylor & Francis Ltd - 9781032374758 - August 26, 2024
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Johansson, Tanja (University of the Arts Helsinki, Finland)
Managing Cultural Joint Ventures: An Identity-Image View - Routledge Research in the Creative and Cultural Industries

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This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

130 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2024
ISBN13 9781032374758
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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