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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices
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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
248 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 29, 2023 |
| ISBN13 | 9781032360898 |
| Publishers | Taylor & Francis Ltd |
| Pages | 254 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | English |
| Editor | Chakrabarti, Satyajit (Institute of Engineering and Management, India) |
| Editor | Kotler, Philip (Kellogg School of Management, USA) |
| Editor | Mazumder, Rabin (Institute of Engineering and Management, India) |
| Editor | Roy, Subhadip (Indian Institute of Management, Ahmedabad, India) |
| Editor | Saha, Dipak (Institute of Engineering and Management, India) |
