Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach - Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece) - Books - Taylor & Francis Ltd - 9781032357959 - April 8, 2024
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Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece)
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

232 pages, 18 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 8, 2024
ISBN13 9781032357959
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 150 × 220 × 20 mm   ·   480 g
Language English  

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