Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management - Routledge Studies in Media and Cultural Industries - Santo, Avi (Old Dominion University, USA) - Books - Taylor & Francis Ltd - 9781032342436 - October 9, 2024
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Santo, Avi (Old Dominion University, USA)
Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management - Routledge Studies in Media and Cultural Industries

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This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

272 pages, 16 Halftones, black and white; 16 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032342436
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 10 mm   ·   440 g
Language English  

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