Routledge Handbook of Hospitality Marketing - Gursoy, Dogan (Washington State University, USA) - Books - Taylor & Francis Ltd - 9781032339467 - June 13, 2022
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Gursoy, Dogan (Washington State University, USA)
Routledge Handbook of Hospitality Marketing

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The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

652 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2022
ISBN13 9781032339467
Publishers Taylor & Francis Ltd
Pages 652
Dimensions 246 × 172 × 46 mm   ·   1.15 kg
Language English  
Editor Gursoy, Dogan

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