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The Routledge Handbook of Destination Marketing
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The Routledge Handbook of Destination Marketing
The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma
560 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 13, 2022 |
| ISBN13 | 9781032339139 |
| Publishers | Taylor & Francis Ltd |
| Pages | 560 |
| Dimensions | 150 × 220 × 10 mm · 620 g |
| Language | English |
| Editor | Chi, Christina |
| Editor | Gursoy, Dogan (Washington State University, USA) |
