Crisis Response Advertising: Insights and Implications from COVID-19 - Hachtmann, Frauke (University of Nebraska–Lincoln, USA) - Books - Taylor & Francis Ltd - 9781032328126 - July 31, 2023
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Hachtmann, Frauke (University of Nebraska–Lincoln, USA)
Crisis Response Advertising: Insights and Implications from COVID-19

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This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

204 pages, 9 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and w

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2023
ISBN13 9781032328126
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 150 × 220 × 20 mm   ·   444 g
Language English  

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