The Pocketbook of Audience Research - Hermes, Joke (University of Amsterdam, The Netherlands) - Books - Taylor & Francis Ltd - 9781032325118 - December 18, 2023
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Hermes, Joke (University of Amsterdam, The Netherlands)
The Pocketbook of Audience Research

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Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

208 pages, 3 Tables, black and white; 7 Line drawings, black and white; 1 Halftones, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2023
ISBN13 9781032325118
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 217 × 138 × 15 mm   ·   268 g
Language English  

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