Marketing to the Poor: Creating Value - Ramendra Singh - Books - Taylor & Francis Ltd - 9781032318295 - October 12, 2022
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Ramendra Singh
Marketing to the Poor: Creating Value

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This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2022
ISBN13 9781032318295
Publishers Taylor & Francis Ltd
Pages 150
Dimensions 235 × 155 × 12 mm   ·   278 g
Language English  
Editor Singh, Ramendra
Editor Wani, Tahir A.

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