Visual Methods in Marketing and Consumer Research - Routledge Studies in Marketing - Fatema Kawaf-Ofer Dekel-Dachs - Books - Taylor & Francis Ltd - 9781032316826 - June 21, 2024
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Fatema Kawaf-Ofer Dekel-Dachs
Visual Methods in Marketing and Consumer Research - Routledge Studies in Marketing

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This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.

216 pages, 4 Tables, black and white; 9 Line drawings, black and white; 27 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2024
ISBN13 9781032316826
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 242 × 160 × 19 mm   ·   478 g
Language English  
Editor Dekel-Dachs, Ofer (Loughborough University, UK.)
Editor Kawaf, Fatema (University of Greenwich, UK.)

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