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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.)
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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing
Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.)
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
192 pages, 10 Tables, black and white; 6 Line drawings, black and white; 3 Halftones, black and whit
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 23, 2023 |
| ISBN13 | 9781032316413 |
| Publishers | Taylor & Francis Ltd |
| Pages | 184 |
| Dimensions | 241 × 161 × 16 mm · 406 g |
| Language | English |
