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The Effects of Social Media Advertising in China: Theory, Practices and Implications Changchun Xuan
The Effects of Social Media Advertising in China: Theory, Practices and Implications
Changchun Xuan
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China.
176 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 30, 2022 |
| ISBN13 | 9781032315409 |
| Publishers | Taylor & Francis Ltd |
| Pages | 134 |
| Dimensions | 150 × 220 × 20 mm · 430 g |
| Language | English |